In the crushing machine accessories market increasingly fierce competition, the overall maturity of the crusher parts industry is getting higher and higher, China's crusher parts industry experienced high-speed development period, the pace of growth has gradually slowed down, small and medium-sized crusher parts business The living environment facing more and more severe. Many market policy factors are restricting their development.

In the crushing machine accessories market increasingly fierce competition, the overall maturity of the crusher parts industry is getting higher and higher, China's crusher parts industry experienced high-speed development period, the pace of growth has gradually slowed down, small and medium-sized crusher parts business The living environment facing more and more severe. Many market policy factors are restricting their development.

macropolicy

Although the historical opportunity of reform and opening up to the small and medium-sized crusher parts enterprises unprecedented opportunities for development, but China's current administrative system is also a certain extent, restricts the development of small and medium-sized crusher parts business, such as small and medium-sized crusher parts enterprises generally face financing Difficult, heavy tax burden and so on.

Difficult to recruit people, keep people difficult to retain talent more difficult

People, especially talent is the crusher parts business bigger, stronger and fundamental. Due to the small size of small and medium-sized crusher parts enterprises, the management is relatively extensive, the brand strength is weak, the salary system has the detail gap compared with the big enterprise, so the enterprise is more difficult to recruit people, keep people more alone from the marketing level In terms of, it is difficult to establish a stable, "able to levy war" marketing team.

Marketing strategy in the direction of fuzzy, tactical weakness

Marketing is one of the most important aspects of the development of crusher parts business, especially for small and medium sized crusher parts business is even more so. As the small and medium-sized crusher parts business resources are limited, the loss can not afford, compared to large enterprises, the marketing strategy and tactics on the small and medium-sized crusher parts business has become very important, if the big business compared to camels, small and medium enterprises is the rabbit The Camels can not eat or drink for a long time, the rabbit has to run every day for food. In fact, many small and medium-sized crusher parts enterprises are not really mature in full consideration of the existing resources of enterprises to develop a clear and feasible strategy and tactics.